Engaging the public in sustainable food and farming
Following the launch of our new five-year strategy in 2016 we are looking to set into action our plans for delivering our mission - 'a world that is farming, eating and living sustainability.'
There is a powerful and growing wave of momentum behind sustainable food and products. This provides a unique opportunity to raise the public's understanding and awareness of more sustainable food and farming and to strengthen the LEAF Marque as the leading environmental assurance system recognising sustainably farmed products.
We are looking to engage with farmers, the supply chain and our corporate members to inspire and encourage the public to understand the importance of sustainable farming and to look for sustainably produced products.
We are planning a whole host of activities that you can get involved in:
- Public photo social media campaign - encouraging the public to "Look for the LEAF Marque" in-store and post their photographs on social media to @LEAF_Farming with the hashtag #LEAFMarque
- Videos and farmer stories - promoting the use of LEAF Marque on-pack for sustainably farmed produce with videos about LEAF marque labelled produce and field to the plate farmer stories
- Sustainability social media assets - post specially developed social media banners and messages to promote the great work LEAF Marque certified businesses do to deliver sustainable food and farming
- Cookbook and recipes - producing a cookbook and online recipes to encourage the public to use LEAF Marque and other sustainable produce when cooking at home
- Open Farm Sunday and Open Farm School Days - these events are the perfect opportunity to explain sustainable food and farming to the public, with over a quarter of a million people expected to visit these events in 2017.
Take a look at our third feature of this campaign where we take a look at some delicious, sustainably produced LEAF Marque strawberries.
We hope you will be interested in getting involved, so stay tuned for more information on the planned activities and events.
Call 024 7641 3911 to discuss how you can support our sustainable food and farming activities.
Join in the conversation on Twitter: @LEAF_Farming and using the hashtag #LEAFMarque.